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Our Crossborder Services

CrossborderBusiness (the market research and consulting division of Crossborder Group Inc.) specializes in crossborder business and policy market research, border marketing and PR services, strategic consulting, industrial marketing, and assisting our clients with understanding the market potential of both the US-Mexico border, and the Mexico/Central American regions.

The goal of our binational staff -- located in California and Mexico -- is to provide our clients with value-added data and insights that get results.  Some of our services include:

 

 

 Business & Industrial Market Research + Manufacturing Industry Studies

Very simply:  we are one of the only business-to-business market research and strategic consulting firms focused on the US-Mexico border region, and Mexico.  Our projects have included:

•  maquiladora manufacturing site selection research & comparisons

•  Mexico and NAFTA supplier research and screening

•  crossborder consumer, tourism, and hospitality industry research

•  B2B surveys, brand awareness, and competitive surveys

•  product or service concept testing & feasibility studies

•  North American, Border State, and Mexico market studies

•  due diligence and business acquisition research

•  regional economic development and industry cluster strategies

•  briefing materials for policy-makers and business leaders

•  ...and many, many other projects to help companies explore markets in Mexico and the NAFTA region!

Our firm provides unique market insights for industry, universities, and government -- and not only includes Mexico, but we also integrates Southwest U.S. Hispanic and Northern Mexico market data for Border State research, as well as NAFTA-wide market studies . 

 

 CrossborderSurveys:  At-Border and In-Mexico Survey Services

Since 2003, Crossborder has collected more than 10,000 surveys along the US-Mexico border and within major Mexican border states for government, business, and non-profit clients.  Our surveys have provided insights for:

•  border economic and infrastructure studies

•  crossborder market demand and purchasing studies

•  transportation planning surveys

•  crossborder tourism & visitor research

•  perception and preference studies

•  border policy research

We understand the special logistical, security, and research quality requirements for at-border and field surveys at the border and in Mexico.  In addition, Crossborder utilizes our own electronic data collection equipment and software to increase accuracy and data processing time.

Learn more about our new fixed-price At-Border Surveys [download overview here], as well as our MexMetro field surveys in major Mexico metropolitan areas (including Tijuana, Mexicali, Ciudad Juarez, Monterrey, Guadalajara, and other cities).  Contact us today for a no-obligation proposal!

 

 CrossborderExpansion - Market Entry Research, Planning & Strategies [e-brochure here, PDF]

Whether you are a US, Canadian, European or other business looking to expand operations into Mexico, or a Latin American business exploring opportunities to enter the US marketplace -- Crossborder can help.  Directly or through trusted business partners, we can provide:

•  independent and unbiased multi-region and multi-State site comparison studies

•  cost modeling for manufacturing or businesses in Mexico

•  anonymous cost quotations for shelter maquiladoras, logistics provides, and other potential suppliers

•  planning and assistance in establishing business entities (in the US or Mexico)

•  virtual office services (mailing address, dedicated phone/receptionist, etc)

•  Mexico nearshore professional contracting (including recruiting, payroll management, and HR support)

•  legal and fiscal advisory services (through reputable business partners)

Whether a new service firm, a mid-tech manufacturing operation, or a high-tech medical device firm looking to cut costs and increase your competitiveness -- Contact Us Today to learn how we can help analyze and plan your company's expansion across borders!

 CrossborderComunica: Border Marketing, Promotion & Media/Government Affairs

Our understanding of the border region, crossborder perceptions, and policy issues makes Crossborder a great partner for companies, developers, and communities seeking increased awareness, promotion, and marketing insights -- as well as strategic communications and advisory services.  With over 14 years of experience, our contacts and "border perspective" can help you with:

•  English and Spanish-language marketing and promotional strategies (in border communities, the US, and Mexico)

•  at-border and in-Mexico promotions

•  editing/support in developing crossborder marketing materials appropriate for US or Mexican markets

•  media outreach and relations, online visibility and educational materials

•  industrial and B2B marketing (including brochures, advertisements, websites, and press releases)

•  communications and relationship development with Local, State and Federal officials

 

 

Crossborder Market Research  +  Industry & Strategic Consulting +  Marketing & Border PR 

 

Copyright © 2010  CrossborderBusiness - a division of Crossborder Group Inc.

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